CCA reviews 2007 strategy

Coca-Cola Amatil (CCA) recently announced results of its 2007 strategic review.
The review focused on changes the organisation needs to make to best leverage CCA’s core competencies, those being:

• Development of premium and market leading brands
• Scale and reach of the sales force
• High tech and high touch of our customer servicing capability;
• and Highly efficient national manufacturing and physical distribution capability

CCA has also established a Food & Services division which will include SPC Ardmona, Neverfail, Quirks and Grinders, reporting to Nigel Garrard, Managing Director – Food & Services. Bringing these businesses under one umbrella will provide a greater focus on successfully managing CCA’s lower volume and non trade operations while maintaining the integration benefits made post acquisition. In addition, it simplifies the reporting structure within the Australia & NZ business, allowing the beverage management team to focus on the execution of the emerging alcoholic beverage strategy while continuing to drive growth in non-alcoholic beverages.